Muscle Beach® Opens 24 Hour Compact Fitness Center in Wilbraham Massachusetts Published On: 20 July, 2011 "Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has opened a 24 hour compact fitness center in Wilbraham Massachusetts." Wilbraham, MA, July 20, 2011 -- Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has opened a 24 hour compact fitness center in Wilbraham Massachusetts. In a down-sized environment, the club brings together a wide variety of fitness equipment, including treadmills, ellipticals, bikes, selectorized machines, barbells, dumbbells, and benches. The club is corporately-owned by Muscle Beach, Inc., the official worldwide licensor of Muscle Beach® fitness services and products. According to Muscle Beach, Inc. Founder and Chairman, Danny Lucien “The Solution” Tschirret, Muscle Beach® signifies the world famous Santa Monica California venue where fitness first got started. The club offers two membership plans: 1) members can pay monthly dues of $24, obtain an access key for $29, and enroll for just 75¢, or 2) they can obtain an access key for $29, enroll for $49, and pay monthly dues of just $11. To open a new Muscle Beach® fitness business or convert an existing one to their prestigious brand, call 413-575-5320 or visit http://www.musclebeachbrand.com. About Muscle Beach® An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world's largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold's Gym® and a number of other well-known fitness chains. Contact: Daniel Tschirret, MBA Muscle Beach, Inc. 2141 Boston Road Wilbraham, MA 01095 413-575-5320 licensing@musclebeachbrand.com http://www.musclebeachbrand.com Author Contact Information: Daniel Tschirret, MBA Muscle Beach, Inc. Muscle Beach, Inc. USA - Disclaimer: If you have any questions regarding information in this press release, please contact the person listed in the contact info section. Please do not attempt to contact NetForce Press as we are unable to assist you with any information regarding this release. Netforce Press disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.