Fake Tanning rises in popularity due to the Ban on UV Tanning for under-18’s in England and Wales Published On: 20 July, 2011 "More young people now turning to fake tan for that sun-kissed glow" Basingstoke, Hampshire ( NetForcePress ) July 18, 2011 - Leading fake tan brand Famous Dave have reported a rise in sales following the recently introduced UV Tanning Ban for under 18’s in England and Wales. The newly introduced regulations came into force following research showing more than two people under the age of 35 in the United Kingdom are diagnosed with the deadliest form of skin cancer every single day. ‘Fewer people are willing to take risks with their skin these days now the dangers of UV tanning are more well-known and better publicised, but they still want a healthy sun-kissed glow. They are realising that many fake tan products in 2011 are now just as realistic as a real tan, yet actually look after the skin rather than damaging it and causing premature ageing’ says Famous Dave brand director, Al Shea. The move away from the UV sunbed tan to fake tan appears to be gathering even more pace by the introduction of new cutting-edge premium self tanning products that do more than just give you a natural-looking tan – many now have additional benefits such as anti-ageing properties, vitamins, and extracts that are kind and caring to the skin. These new products have been very well received by the UK beauty customer and a quick flick through any recent beauty magazine will reveal that fake tan is now becoming a must-have product in most beauty-lover’s cupboard. ‘The standard of fake tan has drastically improved over the years, and there is a wide selection to choose from’ says Al, ‘just be sure to select a product that matches and works with your skin tone, this will give you the best results and a natural-looking tan. Don’t scrimp and save either, with fake tan products you genuinely do get what you pay for, so always look to the premium end of the market for the best, most natural-looking results’. Famous Dave is a leading brand of fake tan available from all major Boots and Debenhams, and via their mail order business http://www.famousdave.co.uk Connect with Famous Dave on Facebook http://www.facebook.com/FamousDaveUK and Twitter http://www.twitter.com/FamousDaveUK Media Contact Details Famous Dave PR Department pressoffice@famousdave.co.uk ### Author Contact Information: Famous Dave Famous Dave Ltd 13 Banbury Way Basingstoke Hampshire United Kingdom - RG24 9FR Phone: 07079134189 Website:  http://www.famousdave.co.uk Disclaimer: If you have any questions regarding information in this press release, please contact the person listed in the contact info section. Please do not attempt to contact NetForce Press as we are unable to assist you with any information regarding this release. Netforce Press disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.